Momo joins four music labels to sprinkle stardust on video streaming hosts
Momo Inc., the dating app and operator of China’s largest video streaming platform, said it’s partnering with four music labels to turn its broadcasters into professional singers, as it aims to steal the march on competitors in a market where millennials are spending almost as much money on smartphone content as they do at the cinemas.
The Nasdaq-listed company will invest more than 10 million yuan (US$1.5 million) to establish a Momo Music Plan programme, whereby more than 10…
Source: China News
Link: Momo joins four music labels to sprinkle stardust on video streaming hosts